Bruce's Sweet Potato Muffin Mix introduces the delightfully light taste and texture of sweet potatoes into the Old South recipes. Consumers love Bruce's Sweet Potato Muffin Mix because they are high in Beta Carotene and carry the Heart Healthy check-mark seal of the American Heart Association. In 1928, Bruce Foods was founded in New Iberia, LA where it is still headquartered today. Enjoy a great breakfast with Bruce's Sweet Potato Muffin Mix.